Mr. Koenig came up with the famous “Think Small” campaign that introduced the VW bug and was key to changing the way Americans think about cars. He also worked with one of the first environmental groups, renaming their original idea of for a national education day about environmental issues, Environmental Teach In, to Earth Day. This was in 1970.
“He offered a bunch of possible names–Earth Day, Ecology Day, Environment Day, E Day–but he made it quite clear that we would be idiots if we didn’t choose Earth Day,” said the group’s spokesperson. Koenig noted that his inspiration was (at least in part) thatEarth Day rhymes with birthday. Continue reading “Are all professions deceptive?”