A brief survey

CowlickThis lazy Sunday morning the phone rang. It was an airline from which Larry had recently purchased a ticket. Thinking there might be a problem, he answered. It turned out to be yet another request for a moment of his time for a brief survey about his experience. Larry hung up.

“The experience was just fine except for the call about the survey,” he fumed. “I’d like to ask them why they think so little of my time that they can have it for free.”

This is the current “crowd-sourcing” mentality: be in touch with everyone all the time. Get their opinion. Ask for their feedback. Soon it will probably be illegal or perhaps costly not to respond.

Oh, by the way, would you like to take a minute and tell me what you’d like to hear about here in 2014?

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